Wednesday, September 24, 2014

Large Head Small Neck Inc.



EXECUTIVE SUMMARY

Large Head Small Neck Inc. aims to provide support services to large-headed/small-necked men and women working in targeted business environments in Southeast Asia. This plan seeks to generate a significant increase in company revenues and profits from the delivery of consulting, research, and services compared to the previous year.

The highlights of this plan are the targets: gross margin. The targeted gross margin for each of the first five years of this plan are $17 million, $20 million, $24 million, $29 million, and $35 million, respectively. These targets are attainable through a proactive approach to the candidacy of clients, teaming up with technology providers, and partnering with reputable local and regional suppliers and distributors to reduce competition, improve pricing, and reduce risks. The projected marketing budget for each year will be $4.4 million, $5 million, $ 5.7 million, $6.4 million, and $7.3 million, respectively.

This business plan has been created based on the basis of five years of market research, which spanned March of 2010 through May of 2014. Data conclude the size and growth of the market and geographical segments, customer needs, perception, and purchasing behavior trends have been on the upswing, and are expected to continue in this trend for the next five years. Large Head Small Neck feels that it is able to fill the hole in this niche, and will benefit from operations beginning in January, 2015.

Note: All figures in this plan are in the U.S. dollar.

OBJECTIVES

Large Head Small Neck Inc.’s objectives are to make an equal and fair profit in the business-to-business and business-to-consumer sectors related to support services for large-headed/small-necked persons. This goal is to be reached by attaining the numbers below:

  1. Sales of $21 million in 2015, $25 million in 2016, $30 million in 2017, $36 million in 2018, and $43 million in 2019.
  2. Average gross margin above 80%.
  3. Net income at 44% of sales in 2015, 45% of sales in 2016, 44.9% of sales in 2017, 46.7% of sales in 2018, and 49% of sales in 2019.

MISSION

Large Head Small Neck Inc. offers companies, government institutions, nongovernmental organizations (NGOs), and individuals reliable, high-quality, and cost-effective services for oversized heads and undersized necks. Our services include shamanism, voodoo, witchcraft, enchantments, wizardry, sorcery, conjuration, and other customized magical services.

The situation in Southeast Asia is currently characterized by the facts that times are tough, investment appetites are low, industries are cutting costs, and budgets are being slashed. Fully aware of this situation, Large Head Small Neck Inc., after completing a five year research study, has come to the conclusion that its potential clients would be interested in servicing problems related to oversized heads and undersized necks in a  smarter way, with good support from a reliable and efficient magical wisdom. Large Head Small Neck believes that it can provide both solutions and value creations to its clients. Its senior executive consultants have been working with some reputable U.S.-based global companies for more than 20 years, and have extensive knowledge of Indonesian, Thai, Vietnamese, Malaysian, and other Southeast Asian business and consumer environments.

CRITICAL SUCCESS FACTORS

Large Head Small Neck Inc. feels that it controls its own success through basic internal and external factors. These are


  1. Marketing and Magical Power. The services the company provides are made attractive in order to maintain a certain percentage of B2B and B2C clients. Being a magical wisdom services provider, and business and sales representative, Large Head Small Neck Inc. demonstrates a successful approach in converting its reputation into an excellent brand to ensure the conversion of its clients’ awareness into their wisdom, thus creating value and alleviating burdens for its clients.
  2. Excellence in fulfilling the promise. Clients do not buy features, they buy benefits. To realize a benefit, a claim must be made and proof presented. This company has had success on claim after claim.
  3. Developing visibility to generate new business leads. Large Head Small Neck is in the process of building relationships within shamanistic circles, covens, sorcerers, wizards, and others within magical communities. Furthermore, LHSN has launched an extensive advertising campaign devoted to transforming the public image of persons with large heads and small necks. Billboards, radio advertisements and interviews, and television infomercials complement the online blitz targeted at youngish hipsters and international jetsetters. Viral word-of-mouth messages are being delivered by trendsetting large headed and small necked individuals who have proven to be change leaders in their respective environments. 

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